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twofour54

Growth Score40DXBi Rank115Heat Score100

twofour54 Abu Dhabi

Abu Dhabi's purpose-built free zone and creative hub for media, entertainment and gaming companies

Founded 2008Government-owned / Free Zone (subsidiary of ADNEC Group)Yas Island, Abu Dhabi, UAE, Abu Dhabi201-500 employeestwofour54.com
Prospect profilemedia free zoneAbu DhabiYas Islandfilm and TV productiongaminggovernment-owned
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Overview

twofour54 is Abu Dhabi's government-established media, entertainment and gaming free zone, founded in 2008 and named after the emirate's geographic coordinates (24°N, 54°E). Based on Yas Island with additional facilities in Kizad and Mussafah, it provides business licensing, studios, production services and the Yas Creative Hub campus to creative-industry companies. It is a subsidiary of ADNEC Group (Abu Dhabi National Exhibitions Company), the state-owned exhibitions and free-zone group, and currently hosts 600+ media companies and thousands of media professionals and freelancers.
40

Growth Score

Steady

100

Heat Score

Trending up

Details

Operating Status
Active
Company Type
Government-owned / Free Zone (subsidiary of ADNEC Group)
Headquarters
Yas Island, Abu Dhabi, UAE
Founded
2008
Company Size
201-500 employees

Products & Services

Business Setup

Company formation services (New Company, Branch Expansion, Freelancer licensing) within the media free zone under the Creative Media Authority, with 100% foreign ownership and no personal taxes.

twofour54 Studios

400,000 sqm film/TV production destination at Yas Creative Hub with 11 soundstages, exterior water tank, standing sets, and post-production facilities.

Yas Creative Hub

twofour54's flagship media, entertainment and gaming campus on Yas Island, Abu Dhabi.

Tawasol

Administrative support service covering residency/Golden Visa permits, licensing and business registration for creative-sector companies and freelancers.

Pod24 (by TF54)

Professional podcast/videocast production studio service, available as a fixed or portable setup.

The Community Hub

Co-working and community space launched in 2022 to support creatives and startups at Yas Creative Hub.

Creative Services Suite

Bespoke media production and business-support partnership offering connecting clients with twofour54 ecosystem partners.

Virtual Production Solutions

Extended-reality/LED-volume virtual production service built on Ross Video's Unreal Engine-based Voyager and Interstellar platforms.

People

Technology

Tech stack

Ross Video Voyager (Unreal Engine-based virtual graphics platform)Ross Video Interstellar (cloud-enabled remote contribution solution)

Financials

Funding rounds

Projects

Divestment / Acquisition (exit)Announced

Sale of Jawaker to Stillfront Group

twofour54, an early 2011 investor in MENA mobile card-game platform Jawaker, agreed to sell its stake as part of Stillfront Group's 100% acquisition of Jawaker for AED 753 million (~AED 750 million), described as the largest deal in the Arab world's gaming sector at the time. Payment was 74% cash and 26% in newly issued Stillfront shares (8,540,092 shares). Then-CEO Michael Garin and AD Gaming's James Hartt were quoted.

$205M

Sep 12, 2021

Anchor tenant relocation / partnershipCompleted

International Media Investments (IMI) relocates HQ to twofour54 Yas Creative Hub

IMI (owner of Sky News Arabia, The National, Al-Ain News, CNN Business Arabic, Redbird IMI joint venture, and IMI Media Academy) moved its headquarters into a dedicated 16,500+ sqm building at twofour54's Yas Creative Hub, bringing over 600 media professionals. Includes an IMI Welcome Centre, production studios, and the IMI Media Academy training facility.

Feb 4, 2025

Acquisition (portfolio company)Announced

Waysun acquires majority stake in Boss Bunny

Orlando-based gaming company Waysun acquired a majority stake in Abu Dhabi mobile games developer Boss Bunny (an AD Gaming-backed twofour54-ecosystem startup), making Boss Bunny Waysun's MENAT publishing arm; the two also planned a regional mobile-games accelerator. Deal value undisclosed.

Nov 23, 2021

Project LaunchAnnounced

twofour54 launches twofour54 Studios film production destination

twofour54 unveiled a full-scale production studio complex at Yas Creative Hub spanning 400,000 sqm across 100+ acres, with 11 soundstages, a 3,000 sqm exterior water tank, six standing sets, 7,000 sqm of office space, and post-production/screening facilities, slated for completion in 2025. Quotes from ADNEC Group CEO Humaid Matar Al Dhaheri and twofour54 CEO Mark Whitehead.

Aug 1, 2023

Project LaunchCompleted

twofour54 launches three new production/services offerings

Announced at the Global Media Congress: two 600 sqm soundstages at Yas Creative Hub Studios (now operational), a revitalized Creative Services Suite for bespoke media partnerships, and a portable professional podcast/videocast production facility with advanced noise-cancellation tech.

Dec 11, 2024

Partnership / Project LaunchAnnounced

Team Nigma esports relocation to Abu Dhabi

World-championship-winning DOTA2 esports organization Team Nigma signed a five-year agreement to base its headquarters, coaching staff, analysts and content creators at twofour54's Yas Creative Hub gaming facility as part of the AD Gaming initiative.

Mar 30, 2021

Partnership / Project LaunchCompleted

twofour54 introduces Middle East's first virtual production solution

twofour54 partnered with Canadian media technology firm Ross Video (and its creative arm Rocket Surgery) to deploy Ross Video's Voyager Unreal Engine-based virtual graphics platform and Interstellar cloud remote-contribution solution with LED-screen virtual sets, replacing traditional green screens for productions.

Apr 1, 2022

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