InsiderDXBi

Rove Hotels

Growth Score40DXBi Rank138Heat Score100

Rove Hotels (a joint venture developed by Emaar Hospitality Group)

Affordable lifestyle hotels for city explorers, born in Dubai.

Founded 2016Joint Venture / Subsidiary (Emaar Hospitality Group)Dubai, UAE, Dubai201-500 employeesrovehotels.com
Prospect profilehospitalitymidscale-hotelsEmaarDubailifestyle-brandhotel-development
Visit Website

Media

Preview imagery published alongside each story, linking back to the original.

Overview

Rove Hotels is a Dubai-born midscale/lifestyle hotel brand launched by Emaar Hospitality Group (via joint venture) to serve value-conscious, tech-and-culture-oriented travelers with vibrant, design-led properties. Since its 2016 launch it has expanded to around 10 Dubai locations (Downtown, Marina, Trade Centre, Healthcare City, City Centre Deira, Bur Dubai, La Mer, City Walk, Expo City, JBR) plus Rove Al Marjan Island in Ras Al Khaimah, and has announced plans to expand into Saudi Arabia (KAEC/Riyadh), Cairo and Muscat. The brand has also moved into branded/serviced residences and continues to add rooms as part of a stated regional target of 10,000+ rooms within five years (as of a 2023 report).
40

Growth Score

Steady

100

Heat Score

Trending up

Details

Operating Status
Active
Company Type
Joint Venture / Subsidiary (Emaar Hospitality Group)
Headquarters
Dubai, UAE
Founded
2016
Company Size
201-500 employees

Products & Services

Rove Hotels

Core mid-scale/lifestyle hotel brand across the UAE (Downtown, Marina, City Centre, Bur Dubai, Trade Centre, at the Park, La Mer Beach, City Walk, Expo City, JBR, Al Marjan Island) with new-build pipeline in Sharjah, Riyadh, Cairo and Muscat.

Rove Home

Branded residences line (fully furnished apartments with housekeeping/laundry add-ons) developed with partners including IRTH Group, Arada and Al Ain across Dubai, Sharjah and Oman.

HQ by Rove

Flexible/serviced office workspace concept described as the first hospitality-branded office space in the Middle East; debut property HQ by Rove Marasi Bay in Dubai's Business Bay.

The Daily

Rove's signature all-day dining restaurant format rolled out across its hotel properties, including new builds such as Rove Sheikh Zayed City in Cairo.

People

Technology

No technology or web presence data on file yet.

Financials

Funding rounds

Projects

PartnershipAnnounced

El Sayyad Group partners with Rove Hotels for Egypt entry

El Sayyad Group (via subsidiary El Sayyad Hotels & Resorts) partners with Rove Hotels to develop Rove Sheikh Zayed City, a 240-room hotel on the Cairo-Alexandria Desert Road near the Grand Egyptian Museum; construction slated to start H2 2026. Quoted: Khaled El Sayyad (CEO, El Sayyad Group) and Paul Bridger (COO, Rove Hotels).

Aug 15, 2026

Contract AwardAnnounced

Arada awards AED397m ($108m) construction contract for Rove Aljada complex, Sharjah

Developer Arada awarded Modern Building Contracting Company (MBCC) a AED397 million contract to build the Rove Aljada hotel (192 rooms) and Rove Home Aljada branded residences (306 units) within the Aljada megaproject; completion targeted end-2027. Quoted: Ahmed Alkhoshaibi, Group CEO of Arada.

$108M

Aug 15, 2026

PartnershipAnnounced

Rove Hotels enters Saudi Arabia via Rafal Real Estate partnership

Rafal Real Estate Development partners with Rove Hotels to bring the brand to Riyadh, starting with a hotel on Olaya Street; a second Riyadh property (Rove King Salman Road) was later confirmed by COO Paul Bridger.

Aug 15, 2026

PartnershipAnnounced

LEO Development partners with Rove Hotels to launch Rove Home Muscat Expressway, Oman

UK developer LEO Development partners with Rove for its debut Oman project, Rove Home Muscat Expressway (fully furnished branded residences), with a wider pipeline planned across Muscat and other Omani economic zones. Quoted: Viktor Serenkov (Chairman, LEO Development) and Paul Bridger (COO, Rove Hotels); Omani officials Qais bin Mohammed bin Moosa al Yousef and Munir al Muniri also present at the announcement.

Feb 5, 2026

Project LaunchAnnounced

Rove Hotels confirms real-estate investment in Duqm Special Economic Zone, Oman

Rove Hotels confirmed readiness to invest (reported total partnership investment of RO300 million with LEO Development) in a Rove-branded shopping centre and mixed-use office building within the Special Economic Zone at Duqm (SEZAD), part of a wider tourism masterplan. Quoted: Paul Bridger, COO, Rove Hotels.

Aug 15, 2026

Similar Companies

Official Channels

Where Rove Hotels publishes directly. Each link is checked for the correct platform and profile format.

A tick means the link resolves to a valid company profile URL on that platform. It does not confirm the account is operated by Rove Hotels — that requires a signal only the platform or the company can give, so DXBi does not claim it.

Press & Announcements

Every item links back to its original source. Announcements are only marked as coming from Rove Hotels when the link resolves to the company's own domain.

Loading press coverage…

Signals & News

Insights

Reviews