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Dubizzle Group

Growth Score40DXBi Rank73Heat Score100

Dubizzle Group Holdings Limited

Founded 2020Private (unicorn, formerly Emerging Markets Property Group / EMPG, rebranded to Dubizzle Group in 2023)Series C+Dubai, UAE (with a dedicated Bayut & dubizzle hub at Dubai CommerCity), Dubai1000+ employeesdubizzlegroup.com
Prospect profileproptechclassifiedsreal-estate-portalunicornDubai CommerCityPropTech AI
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Overview

Dubizzle Group is a MENA-based digital classifieds and proptech group headquartered in Dubai, formed via the 2020 merger of Emerging Markets Property Group (owner of Bayut and Zameen) with OLX Group's regional classifieds businesses (including dubizzle), a deal that valued the combined entity at roughly $1 billion and made it the region's first homegrown unicorn in this space. Its portfolio spans property portal Bayut and general classifieds platform dubizzle in the UAE, alongside sister brands such as Zameen (Pakistan) and OLX/Lamudi operations in other markets. The group has been expanding its UAE proptech offering, including opening a 45,000 sq ft, ~400-employee hub at Dubai CommerCity in April 2025 and launching the AI-powered "TruEstimate" property valuation tool with the Dubai Land Department. The Arab world's first homegrown proptech/classifieds unicorn, home to Bayut and dubizzle
40

Growth Score

Steady

100

Heat Score

Trending up

Details

Operating Status
Active
Company Type
Private (unicorn, formerly Emerging Markets Property Group / EMPG, rebranded to Dubizzle Group in 2023)
Funding Stage
Series C+
Headquarters
Dubai, UAE (with a dedicated Bayut & dubizzle hub at Dubai CommerCity)
Founded
2020
Company Size
1000+ employees

Products & Services

dubizzle

Flagship general classifieds marketplace (jobs, cars, property, electronics, community) operating in UAE, Egypt, Saudi Arabia, Oman, Bahrain, Qatar.

Bayut

UAE's leading real-estate classifieds/property-search portal, part of Dubizzle Group's real estate vertical.

Zameen.com

Pakistan's largest real-estate classifieds portal, part of Dubizzle Group.

Bproperty

Real-estate classifieds portal for Bangladesh.

Kaidee

General classifieds marketplace serving Thailand.

Property Monitor

UAE real-estate market-intelligence and data-analytics platform, acquired by Dubizzle Group in April 2025 to complement Bayut/dubizzle.

Hatla2ee

Egyptian online automotive marketplace acquired by Dubizzle Group to expand its automotive vertical in Egypt.

Drive Arabia

Middle East automotive news and reviews platform acquired by Dubizzle Group to strengthen its automotive content offering.

dubizzle Cars

Automotive classifieds vertical/brand within dubizzle, now offering used-car maintenance packages via a partnership with Al-Futtaim Auto Centers.

Dubizzle Group Ventures

Corporate venture/early-stage investment arm backing GCC-based proptech and consumer-marketplace founders (e.g. investments in Tern and Takeem).

People

Technology

No technology or web presence data on file yet.

Financials

Series C+

Funding stage

$1.0B

Valuation

Funding rounds

Projects

IPO / InvestmentAnnounced then Postponed

Dubai IPO announcement with $100m Prosus commitment

Dubizzle Group announced intention to list on the Dubai Financial Market (30.34% share float, subscription window Oct 23-29, 2025, planned listing Nov 6, 2025). Prosus N.V. (via OLX B.V.), the group's largest shareholder, committed $100 million to the offering. 2024 revenue was reported at $183M (75% growth over 3 years from $104M in 2022); H1 2025 earnings $117M; 18M monthly active users. CEO Imran Ali Khan called it 'an exciting new chapter.'

$100M

Oct 13, 2025

IPOPostponed

IPO postponement

Roughly two weeks after announcing its Dubai Financial Market IPO, Dubizzle Group postponed the offering, saying it would 'assess optimal timing for the offering in the future' despite 'strong engagement and interest from investors.' Prosus was described as 'one of the Group's prominent backers.'

Oct 22, 2025

AcquisitionCompleted

Acquisition of Property Monitor

Dubizzle Group acquired UAE real-estate market-intelligence platform Property Monitor (55% revenue CAGR 2022-2024, 7,700+ monthly users), its third acquisition in two years after Hatla2ee and Drive Arabia. Price undisclosed. CEO Haider Ali Khan (Dubizzle Group UAE) said it 'complements our market-leading platforms Bayut and dubizzle.'

Apr 15, 2025

AcquisitionCompleted

Acquisition of Hatla2ee

Dubizzle Group acquired Hatla2ee, a leading Egyptian online automotive marketplace, expanding its automotive classifieds presence in Egypt. Price undisclosed.

Feb 18, 2025

AcquisitionCompleted

Acquisition of Drive Arabia

Dubizzle Group acquired Drive Arabia, a Middle East automotive news and reviews platform, boosting its automotive content/classifieds offering.

May 3, 2024

DivestmentCompleted

Divestment of majority stake in Mubawab

Mubawab, the North Africa (Morocco/Tunisia) real-estate portal previously majority-owned by Dubizzle Group/EMPG, gained a new majority shareholder as Dubizzle Group divested its stake, part of a portfolio rationalisation ahead of planned IPO.

May 9, 2025

Investment / PartnershipCompleted

Strategic partnership and investment in Tern

Dubizzle Group Ventures invested in and exclusively integrated Tern (UAE rental-rewards platform letting tenants pay rent by card and earn loyalty points; founded 2024 by Said Al Sayyed and Mohamad Shaitou, launched May 2025, >AED 150M annualized rent volume) into Bayut and dubizzle. Amount undisclosed.

Jun 18, 2026

Investment / PartnershipCompleted

Strategic partnership and investment in Takeem

Dubizzle Group Ventures invested in Takeem, a UAE rental-guarantee/protection platform (founded by Rakesh Mavath and Pooja Vithlani; 100,000+ units onboarded, 900% client growth in two months), making Bayut and dubizzle exclusive portals for its Rental Guarantee product. Amount undisclosed.

Jul 8, 2026

PartnershipAnnounced

dubizzle Cars partnership with Al-Futtaim Auto Centers

dubizzle Cars partnered with Al-Futtaim Auto Centers to offer scheduled/used-car maintenance packages with certified technicians and genuine parts to UAE customers who buy cars via the platform.

Aug 12, 2026

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